Marketing and Business Manager Professional Program

Overview

Principles of Marketing

As consumers, we each experience what could be marketing case studies every day. We are exposed to thousands of advertising messages. We develop needs, research solutions, evaluate options, make purchases, and experience satisfaction or disappointment. This makes marketing a particularly stimulating subject for teachers and learners since its practical application is visible every day. Old rules of marketing are no longer useful to those who want to influence these new consumer’s choices. Our Principles of Marketing course introduces students to the concepts and processes of marketing and takes them deeper into the work of marketing.

Prerequisite: None

Business Management

Management issues are fundamental to any organization: How do we plan to get things done, organize the company to be efficient and effective, lead and motivate employees, and put controls in place to make sure our plans are followed and our goals are met? Good management is essential to starting a business, growing a business, and maintaining a business once it has achieved some measure of success. This Business Management course will help you understand how to be a better manager through planning, decision making, motivating, leading, and communicating more effectively.

Prerequisite: None

Technical Writing

Technical Writing is a career that offers a variety of writing possibilities. Our Technical Writing course focuses on a reader-centered approach and helps students understand the nature of writing in the workplace. It leads students through the process of creating highly effective letters, proposals, emails, memos, documentation, and reports.  Students will learn how to conduct research and appropriately cite sources. Guidelines for persuasive writing and strategies for maintaining readers’ attention are also discussed.  Take our Technical Writing course and learn the skills and knowledge you need to start your writing career today!

Prerequisite(s): None

Project Management Fundamentals

In a professional setting, chances are all of us have been asked to manage projects, whether large or small in scope. Our Project Management Fundamentals course provides a solid basis for individuals who would like to understand the field of project management and the concepts used to successfully deliver projects. We cover the “big picture” by developing project objectives, analyzing appropriate timelines and organization and roles and responsibilities of participants and stakeholders. After taking this course, students will be prepared to discover concepts, tools and ways to manage projects to achieve positive outcomes.

Marketing & PR

Marketing and PR – when it comes to marketing in business, knowing about money isn’t the only aspect. In our course we will teach you the marketing tricks of big business and you will learn how to apply them to your brand or small business. The rules of marketing and strategies explored in our course will teach you about the pioneering of future marketing as well as a step-by-step action plan for using these marketing techniques to effectively communicate with buyers directly, raise visibility, and increase sales.

We will take the latest social media tools and marketing trends and apply them to real-life examples in your business to equal success. In our course, you will build skills in each lesson and master cost-effective marketing strategies.  

Whether you're new to advertising or looking for a refresher, this course will make you marketing pro. And by the time you're done, you'll have a personalized plan of action for increasing your sales—all on a shoestring budget.

This course is not only for business owners! In our course you will learn resources for entrepreneurs, business owners, nonprofit managers as well as those working in marketing or publicity departments to help you build a marketing and PR strategy to grow any business.